Strategically-grounded, goal-oriented, award-winning, production-savvy, hands-on creative leader with 20+ years of agency experience developing and executing ideas in all media that move my client’s businesses forward
As a creative director, art director, designer and illustrator I've learned a lot of things – at the forefront of these is that pretty isn't enough. Work that works is the solution to a problem, and that solution must help my clients' businesses grow.
I'm an inside-the-box thinker. It is the realities of brand, audience, budget and message that help to form the most effective ideas. The process of creating inside these constraints is what drives me. Making that work beautiful, in the end, is icing on the cake.
The small selection of work on these pages represents collaboration with dozens of talented people. Without their efforts most of this work would not exist. As a creative director, my job is to inspire and bring out the best in those around me – their success is my success.
The work on this site stands on its own. The stories behind the work give context to its success. I would enjoy the opportunity to share those stories with you.
Thank you for your time and interest.
-rs
Contact
Robinson.C.Smith@gmail.com
+1 717 409 5135
Instagram @robinson.c.smith